Case Study
Democratizing film discovery through a social-first ecosystem built for taste, mood, and community.
Democratizing film discovery through a social-first ecosystem built for taste, mood, and community.
KINO is a mobile-first film discovery platform that bridges the gap between how people experience film on social media and how they actually find and watch it. The project spanned four months, from early research through information architecture to a fully scoped MVP.
More time searching than watching. Signal-to-noise is broken across every platform.
The gap between seeing a trailer and finding the streaming service is too wide.
Algorithms optimized for scale ignore taste, mood, and identity entirely.
Users know what they don't want, but can't articulate what they do want.
KINO is a mobile-first film discovery platform that bridges the gap between how people experience film on social media and how they actually find and watch it. The project spanned four months, from early research through information architecture to a fully scoped MVP.
Visibility & audience data insights
Discovery with context & social proof
KINO occupies the intersection left empty by streamers and social platforms — high-fidelity discovery with genuine social proof. No existing product combines smart, contextual film search with the community mechanics that make content feel culturally alive.
More time searching than watching. Signal-to-noise is broken across every platform.
Metadata Nodes link films by Director, Actor, Genre; pivot from title to full filmography.
Primary discovery is video. Trailers, scenes, BTS content for quick vibe checks.
Custom Watchlists turn personal taste into shareable social assets.
80% of discovery & curation happens on mobile. The platform is designed around short-burst attention spans and social sharing.
Infinite vertical scroll of high-signal movie moments. Optimized for short-burst mobile attention spans.
A visual, interactive "save for later" feature that lets users collect films during discovery.
Cross-platform integration instantly locates the correct streaming service, removing app-switching friction.
By combining TikTok-style browsing habits with the depth of a film database, KINO brings the social experience back to cinema.
https://kino.studio/discover