Score N' Explore is an e-commerce business that sells sports toys and apparel for kids.
Go to Score N' Explore websiteRedesign the Home and Lessons pages, integrating user data findings from the research.
December 2023 - January 2024 (Release day)
Figma, Shopify, ChatGPT, Usability Testing AI, Figem AI
Through user interviews, I uncovered insights into user behavior and the decision-making process when parents purchase toys for their children. These interviews specifically targeted parents who frequently select toys for their kids.
As a designer, I harmonized user and business owner feedback to boost revenue while maintaining a seamless user experience.
The business, specifically collaborating with Crayola, aims to incorporate Crayola's color branding into the brand guidelines.
After uncovering user needs and pain points through user interviews and usability testing, I developed ideas aimed at enhancing the usability of the existing website and increasing product sales. Utilizing the Figjam chat bot AI, I improved productivity by rapidly generating numerous design ideas with users and business owner's feedback.
Parents value quality, versatility, and educational aspects when choosing toys for their kids, actively engaging with social media platforms like Instagram, often relying on recommendations and links shared by others. Their purchasing decisions are influenced by a toy's developmental benefits, durability, and multiple functionalities.
Users' reviews and ratings are the most important factors in completing the order during the user interviews. To appeal to users, it was very important to highlight user feedback and ratings on the landing page. Score N' Explore already has positive reviews and high ratings on Amazon, it has a significant advantage.
Score N' Explore has partnered with Crayola on its branding guide. It is important to incorporate Crayola's branding while simultaneously preserving Score N' Explore's graphical branding guidelines. In order to gain a deeper understanding of marketing strategies and branding strategies, I researched a few sportswear brands.
As part of the design process with the owner of the business, I explored multiple directions for wireframe designs. The business owner wants to highlight themes of education, activity, and credentials while informing users about what the product is.
Provide detailed information about products on an interactive website with active and engaging images of kids playing with the product.
Product reviews: Creating a campaign that encourages users to write and share detailed reviews of products on Instagram and highlight the positive reviews on Amazon.
Collaborate with Crayola and update the existing brand guide and improve the interface design, typography, layout, images, color, etc...
Working on this project alone required me to wear many hats. It is difficult for me to spend much time on user research in a short period of time. To save time, I used usability testing AI, Figma Chatbot, and ChatGPT. The designer must keep learning new technologies, try new design processes, and try new tools.
